Online MBA in Digital Marketing at Chandigarh University is an elective of the two-year general management program. It is designed to provide students with in-depth management education and leadership skills. The elective course aims to transform students into successful digital dynamics, leaders, and managers. The learning framework involves an effective and relevant curriculum that comprises basic and elective courses, case studies, and projects to equip students with practical exposure. This will help them manage digital marketing strategies and campaigns.
Online MBA in Digital Marketing from Chandigarh University presents myriad benefits to the students such as flexibility of education delivery model, quality of education, accreditations, and finally, the potential for career growth. The tech-enabled teaching methodology keeps students fully engaged in the course while keeping them abreast with trending Digital Marketing topics. The compelling reasons for enrolling in this program are:
Highly Recognized Degree
The University is recognized by UGC (University Grants Commission) & WES (World Education Services) for its standard of education. It is approved by the AICTE and is accredited with NAAC A+. Therefore, Chandigarh University online degrees are well accepted by employers and other colleges and universities at large.
Diverse Learning Methods
Webinars, live and recorded video lectures, and e-books offered by the University help understand Digital Marketing essentials by students.
Industry-relevant Syllabus
The course syllabus covers some of the current topics to make the learner well-equipped to compete with other employees in the workplace.
Internship or Job Opportunities
Another advantage of pursuing an MBA in Digital Marketing from Chandigarh University is that the Institution offers Internships or jobs through a portfolio of more than 300 hiring partners and job portals.
Candidates must meet the following eligibility requirements for admission to the MBA in Digital Marketing at Chandigarh University:
Must have a bachelor's degree from a recognized university.
Graduates of recognized professional programs like CA/ ICWA are also eligible to apply.
The MBA in Digital Marketing program is structured to cover essential aspects of Digital Marketing. The course imparts practical skills through case studies and projects. The syllabus for the online MBA in Digital Marketing at Chandigarh University are:
1st Semester
Business, Society, and Law
Financial Reporting and Analysis
Leadership & Organization Behaviour
Managerial Economics
Marketing Management
2nd Semester
People Management
Consumer Behaviour
Business Research Methods
Financial Management
Operations and Quality Management
3rd Semester
Strategy, Business, and Globalization
Digital Marketing
Decision Science
Search Engine Optimization
Content Marketing
Social Media Marketing
Digital Entrepreneurship
4th Semester
Project Management
Values and Ethics
Academic Research Writing
Affiliate Marketing and Google AdSense
Performance Marketing
The fee for an online MBA in Digital Marketing at Chandigarh University is very cost-effective. Candidates can pay the tuition fee yearly or semester-wise with easily available financing options. Below is the fee structure for an MBA in Digital Marketing at Chandigarh University:
Annual Payment | Duration in years | Total Fees |
INR 82,500 | 2 | INR 1,65,000 |
OR
Semester Payment | Duration in semester-wise | Total Fees |
INR 41,250 | 4 | INR 1,65,000 |
This course offers a robust curriculum that improves the candidates' learning backgrounds and career opportunities.
Accreditation and Recognition
This program is accredited and globally recognized, enhancing the value of students' qualifications.
Tie-up With International Universities
Chandigarh University collaborates with leading international higher education institutions to provide an excellent learning experience for students. It is associated with over 350 top-ranked universities worldwide.
Global Networking Opportunities
Students can connect with peers, industry leaders, and professors worldwide and gain access to exclusive events, enhancing their internship chances and career prospects.
The admission process for an MBA in Digital Marketing at Chandigarh University is as follows:
Online Counseling: Our expert academic counselor will guide the students through the admission process.
Registration: Register on the University admission portal and get the login details over email.
Log -in and Apply: Log in to the admissions portal and fill out the required details.
Document Submission: Upload the required documents.
Shortlisting: The University admission committee will shortlist candidates after verifying the documents.
Fee Payment: If shortlisted, students should pay the enrollment fee online through the university payment portal and block the seat.
Fresh graduates of the online MBA in Digital Marketing program can explore numerous job roles with top organizations in various sectors. Some possible positions include:
Operations Manager
Product Manager
Senior Business Analyst
Marketing Manager
Director of Marketing
Management Trainee
Business Analyst
Financial Analyst
Marketing Coordinator
Which industries have the highest demand for MBA Digital Marketing graduates?
Top industries with high demand for new graduates holding an MBA in Digital Marketing degree include media and entertainment, advertising and marketing agencies, e-commerce and retail, Technology and IT, healthcare, and human resources.
What are the benefits of pursuing an MBA in Digital Marketing at Chandigarh University?
The University's online MBA offers an industry-relevant curriculum, tech-enhanced learning, a recognized degree, internship and job opportunities, and more.
What is the salary range for a fresher after completing an online MBA in Digital Marketing?
A fresh MBA in Digital Marketing graduate in India can earn an average starting salary of INR 7 to 9 lakhs annually. However, this may vary based on factors such as skills and knowledge.
Will an online MBA in Digital Marketing be recognized when applying for jobs?
Yes. Government organizations, higher education institutions, and businesses worldwide accept online MBA in Digital Marketing degree from Chandigarh University. The NIRF rank, UGC recognition and NAAC A+ accreditation of the Institution make the degree a credible one.
Is the online MBA degree program equivalent to the traditional degree offered by Chandigarh University?
Yes. The UGC regulations treat online degrees from recognized universities as equivalent to those offered by on-campus courses.
How beneficial is an online MBA in Digital Marketing?
An MBA in Digital Marketing program will train students to gain digital marketing skills, SEO implementation, management skills, and leadership roles.
How difficult is an MBA in Digital Marketing to pursue?
If candidates are passionate about making their career in Digital Marketing and want to stand out in the field, it’s easy to pursue this course with diligence.
What skills can candidates get from an MBA Digital Marketing course?
This MBA specialization helps equip candidates with various skills such as digital marketing strategy, SEO and SEM, social media marketing, leadership, strategic thinking, and other managerial tactics.
What is the fundamental concept of Digital Marketing?
The primary task of Digital Marketing is to manage the various digital channels.
